Post :- Sr. SEO/SEM Analyst
Location:- Gurgaun
Description :
The Sr. SEO/SEM Analyst will manage both organic and paid search campaigns and incorporate SEO and SEM tactics and strategies to optimize digital content for the Honeywell Process Solutions business unit. This includes both off website and on website search capabilities. These strategies will require SEM/SEO copywriting abilities. In addition, he/she will be responsible for generating impactful reports that feed into strategies aimed at building Honeywell’s digital presence.
Responsibilities will include but are not limited to:
• Work with other team members to determine SEO/SEM program requirements and subsequent implementation approach across multiple search engines and digital mediums driving engagement to HPS digital assets with measurable ROI.
• Support the globalization of the SEO/SEM strategies with regional stakeholders for translated websites.
• Develop/support campaign tracking requirements (display media, paid search, site, social channels).
• Manage/enhance HPS website onsite search tool.
• Interpret digital data (Analytics and external) to develop insight and recommendations for internal and external stakeholders relative to SEO/SEM.
• Provide updates on all new and existing processes. Assist in process improvement for department initiatives and operating procedures.
• Ensure projects are implemented on time with high quality.
Position Scope:
The position will report to the directly to the SEO/SEM leader in the Global Marcom CoE. The job location will be in Bangalore. Person should be self-starter and have ability to handle multiple tasks simultaneously and meet deadlines (must be able to adjust schedule and workload to meet business needs).Professional mannerisms with the ability to listen and probe determine root causes and resolve issues quickly when necessary.
Attributes/Skills Required/Sought:
• Comprehensive background in SEO/SEM strategies and tactical execution across multiple search tools inclusive of Google, regional search engines and online catalogs
• Experience working in Google Adwords/ PPC campaign
• Experience working in CMS and onsite search tools (Endecca)
• Experience working in CMS and onsite search tools (Endecca)
• Experience in online marketing management systems and internet media business models
• Lead and deliver Analytics audits confidently and successfully.
• Solid communication skills – both verbal and written
• Basic understanding of HTML
• Microsoft Office
• Adobe based programs
Experience/Education Required/Sought:
• Applicant must have 5-7 years of SEO/SEM program management across multiple engines
• Degree in Business, English, Journalism, Public Relations or Communications, preferred
• Excellent analytical skills and a demonstrated ability to perform complex analyses.
Job
Primary Location : India
Education Level: Bachelor's Degree
Shift: Day Job
Travel: Yes, 10 % of the Time
Relocation Available: No
SBG: CORP
University Relations Requisition: No
You can apply online by using the following 4 easy steps:
Step I: Click on the link http://www.honeywell.com/careers/jobsearch.html
Step II: Enter the word "HAIL" in the Keyword/ Req# / Job Title Search box and click Search to see the HAIL open positions.
Step III: If you find the position matching your skills, click on "Apply Online" or else follow Step IV.
Step IV: Send your profile directly at careers.hail@honeywell.com.
Location:- Gurgaun
Description :
The Sr. SEO/SEM Analyst will manage both organic and paid search campaigns and incorporate SEO and SEM tactics and strategies to optimize digital content for the Honeywell Process Solutions business unit. This includes both off website and on website search capabilities. These strategies will require SEM/SEO copywriting abilities. In addition, he/she will be responsible for generating impactful reports that feed into strategies aimed at building Honeywell’s digital presence.
• Work with other team members to determine SEO/SEM program requirements and subsequent implementation approach across multiple search engines and digital mediums driving engagement to HPS digital assets with measurable ROI.
• Support the globalization of the SEO/SEM strategies with regional stakeholders for translated websites.
• Develop/support campaign tracking requirements (display media, paid search, site, social channels).
• Manage/enhance HPS website onsite search tool.
• Interpret digital data (Analytics and external) to develop insight and recommendations for internal and external stakeholders relative to SEO/SEM.
• Provide updates on all new and existing processes. Assist in process improvement for department initiatives and operating procedures.
• Ensure projects are implemented on time with high quality.
Position Scope:
The position will report to the directly to the SEO/SEM leader in the Global Marcom CoE. The job location will be in Bangalore. Person should be self-starter and have ability to handle multiple tasks simultaneously and meet deadlines (must be able to adjust schedule and workload to meet business needs).Professional mannerisms with the ability to listen and probe determine root causes and resolve issues quickly when necessary.
Attributes/Skills Required/Sought:
• Comprehensive background in SEO/SEM strategies and tactical execution across multiple search tools inclusive of Google, regional search engines and online catalogs
• Experience working in Google Adwords/ PPC campaign
• Experience working in CMS and onsite search tools (Endecca)
• Experience working in CMS and onsite search tools (Endecca)
• Experience in online marketing management systems and internet media business models
• Lead and deliver Analytics audits confidently and successfully.
• Solid communication skills – both verbal and written
• Basic understanding of HTML
• Microsoft Office
• Adobe based programs
Experience/Education Required/Sought:
• Applicant must have 5-7 years of SEO/SEM program management across multiple engines
• Degree in Business, English, Journalism, Public Relations or Communications, preferred
• Excellent analytical skills and a demonstrated ability to perform complex analyses.
Job
Primary Location : India
Education Level: Bachelor's Degree
Shift: Day Job
Travel: Yes, 10 % of the Time
Relocation Available: No
SBG: CORP
University Relations Requisition: No
You can apply online by using the following 4 easy steps:
Step I: Click on the link http://www.honeywell.com/careers/jobsearch.html
Step II: Enter the word "HAIL" in the Keyword/ Req# / Job Title Search box and click Search to see the HAIL open positions.
Step III: If you find the position matching your skills, click on "Apply Online" or else follow Step IV.
Step IV: Send your profile directly at careers.hail@honeywell.com.
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