Accenture Hiring AdWords - SEM (10+ Years)

AdWords - SEM

Accenture - Hyderabad OR Gurgaon

Job Description:

Overall Purpose of Job:

•     Subject matter expert for the Adwords portfolio of Accenture
•     The individual will look at driving delivery excellence (best practices, quality principles, best in class technology and tools, productivity, analytics) across our Adwords team
•     Special focus on driving analytics, client business value, process benchmarking and productivity improvements
•     Work with delivery leads, account management and operational excellence teams.

Primary Role:

The Adwords Lead will be part of a team responsible running a large team of account optimizers who analyze and optimize digital advertising campaigns. The lead will be accountable for SLAs, new business development, mobilization, setting up of new product teams, managing project escalations/governance and innovation. The ideal candidate is very tech savvy, has a working knowledge of adwords and operations workflow, and thrives in a fast paced team environment. Expertise with Google Adwords/Google Analytics and Excel is a must. Experience with Web technologies and basic understanding of HTML is a plus.

Responsibilities include:

1.     Manage overall delivery of the operations. Ensure timely analysis and optimizations of campaigns, campaign
2.     performance optimization, troubleshooting, and reporting.
3.     Managing a team •which conducts Site audits and recommendations • Keyword research • Ad copy creation • Bid management • Client competitor analysis • Strategy development & testing • Identifying new opportunities for campaign growth • Analysis of post click behavior • Client budgetary control • Making recommendations for improved performance
4.     Maintain proactive communications regarding account status across multiple account stakeholders including sales, senior management and customer contacts.
5.     Ensure immediate and direct feedback to both account managers and account optimizers regarding campaign issues.
6.     Constantly monitor and improve customer satisfaction as it relates to successful campaign management.
7.     Create and document ad-words best practices policies and procedures

Secondary Role:

•     Drive capability enhancements within the iLCS portfolio through networks and collaboration
•     Contribute in delivering client business value in existing services through service enhancements as well as analytics driven insights into clients business.
•     Drive best practices across marketing services portfolio
•     The candidate will be the key person responsible for driving adoption of the next gen services/ offering across existing clients

Desired Skills and Experience

    Experience:- 10-14 years

1.     Post graduate degree in an analytical field of study (eg. Engineering, Math, Finance or Commerce)
2.     Exposure to marketing services (campaign management, social media, digital marketing, digital
3.     analytics and adwords)
4.     Superior analytical and problem solving skills
5.     Knowledge of analytics in the marketing space such as digital analytics, campaign analytics etc.
6.     Identifies, assesses and solves complex business problems for area of responsibility, where analysis of situations or data requires an in-depth evaluation of variable factors.
7.     Closely follows the strategic direction set by senior management when establishing near term goals.
8.     Interacts with senior management at a client and/or within Accenture on matters where they may need to gain acceptance on an alternate approach.
9.     Has latitude in decision-making. Acts independently to determine methods and procedures on new assignments
10.     Manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
11.     Will be a key part of the team which is involved in:
12.         Identifying appropriate Next Gen services for clients, and deploying them at clients.